Biography
Alison Smith, PCC
Founder & CEO, The Thrive Designer
Since 2015, Alison Smith has coached hundreds of leaders and teams to design lives and careers where they can truly thrive. As a Professional Certified Coach (PCC) through the International Coaching Federation and a seasoned leadership consultant, she blends a warm, grounded presence with a strategic approach that helps clients create lasting change.
Alison’s ideal clients are high-achieving professional women in senior or executive roles who want to break free from burnout, perfectionism, and constant hustle. She helps them design careers and lives that align with their values, strengthen resilience, and foster balanced, sustainable success.
Through her company The Thrive Designer, Alison also partners with organizations to deliver leadership development programs, resilience workshops, and keynote speaking engagements. Her proprietary THRIVE Design Principles—Trusting, Human-Centered, Responsive, Incremental, Values-Driven, and Empowered—form the foundation of her coaching and thought leadership.
Whether she’s guiding an executive through a career pivot, equipping an education team to navigate change, or inspiring audiences from the keynote stage, Alison’s mission is the same: to help people cultivate the inner steadiness and clarity to thrive in every area of life.